Jim Finn

Digital Marketing Systems Specialist

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• Marketing Automation using Marketo. Nurturing sale leads through the funnel, scoring and moving them into MQL and SQL status. Lead management, reporting and analytics, data management, campaign development, and content development. Launch digital marketing automation in United States, Canada, México, Argentina, and Columbia.
• Web and systems development for the Americas Region. Lead region’s web project management, hitting all deadlines and improving efficiency while maintaining the highest quality standards. Consolidate and improve existing sites and tools across the region. Deploy digital marketing tools and processes
• Developed, coordinated, and executed digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with key stakeholders.
• Web and digital marketing analytics. Created and maintained metrics and reports on web sites and tools, as well as digital marketing to track effectiveness and business impact. Analyze web, marketing and sales data to develop insights and make recommendations on areas for optimization.
• Digital marketing automation integration with CRM, Webhooks, ERP, and lead revenue tool. Extended Marketo using a number of integration points. Marketo REST API, JavaScript API, Webhooks.
• Strategic planning guidance and execution, budgeting, process development, professional development, and marketing systems and data.

Software Architect/Systems Specialist

The Systems Specialist is the responsible specialist for software system solutions including system architecture. The Systems Specialist handles application solutions on specialist level within a given area (i.e. algorithms, special calculations or given business solutions) to ensure that chosen platforms and systems meets business requirements as well as internal IS requirements

Information Technology Manager

The Systems Specialist is the responsible specialist for software system solutions including system architecture. The Systems Specialist handles application solutions on specialist level within a given area (i.e. algorithms, special calculations or given business solutions) to ensure that chosen platforms and systems meets business requirements as well as internal IS requirements

• Perform all supervisory responsibilities associated with the IT department including employee related issues. Enforce company policies and procedures as a member of management for all employees. Establish and maintain effective professional working relationships with co-workers, and every level of management. Provides for training and career development to direct reports.
• Lead operational and strategic planning, including fostering innovation, planning projects, and organizing and negotiating the allocation of internal and external resources.
• Develop annual budgets and monitors the actual spend to ensure cost containment. Forecast costs, equipment and personnel needs for projects and programs.
• Maintain technical expertise over Infrastructure (Servers, Networking, AD, Virtualization, SANS, etc)
• Continuous improvement of IT processes and procedures to streamline operations reduce costs and improve the end user s productivity & experience.
• Maintained an overview of all IT projects and associated tracking systems, including a functional helpdesk system.
• Responsible for reviewing, analyzing and implementing custom application systems including coding, testing, debugging and deploying using Microsoft technologies.

Senior Web Application Developer / Corporate Webmaster

• Maintain and support N-tier web applications based upon .NET, ASP.NET, C#, COM, ASP, HTML/CSS, VB6, IIS, SQL Server 2000, Oracle, and JavaScript technology.
• Skilled in leading and managing projects and small teams in a Web based development environment to deliver results, decisive and proactive, able to assess situations and take action, adept at managing and resolving problems and optimizing business processes.
• System and Database administrator for corporate Internet and Intranet Web servers. Ensured design and development incorporate reliability, security (patches & Updates, Virus Monitoring), serviceability, usability, server configuration, maintenance and monitoring, server performance tuning and capacity planning, and backup and recovery of servers
• Support the on-going development and integration of current web sites and applications to support business initiatives including integration with Oracle ERP, CRM applications, online hydraulic selection software, and product configuration.
• Under minimal direction, perform the tasks associated with developing and maintaining Internet and Intranet web sites and multiple web applications.
• Work in collaboration with marketing departments to create and modify web pages and post them on Internet and Intranet Web servers. Communicate with a variety
of users who want content published in web format either to the Internet or the Intranet.
• Converted files between various formats including, but not limited to, word processing, spreadsheet, Adobe PDF, Real Audio and Video, CSV, HTML.
• Develop advanced new initiatives, with an emphasis on e-commerce in Web Publishing, HTML, VB script, WSH scripting, Active Server Pages/ASP.NET/C#, ActiveX/Active Directory, Java Script, and MS SQL Server
• "Web-enable" access to information residing in databases on servers with read-only and read/write capability. Capable of maintaining web site content in flat file and database form. Organized layout for more intuitive navigation

Senior Web Programmer

• Extensive experience in ASP development, Flash, JavaScript, Photoshop, Fireworks, DNS, TCP/IP, SSL, Digital Certificates, HTML, and SQL Server 2000 using an N-tiered approach in an NT environment
• Designed all facets of web applications including, but not limited to, development, designing, testing, updating and implementing
• Successfully formulated project management tasks
• Continuous troubleshooting within Internet/Intranet programs and website errors
• Identified new strategic opportunities to streamline and increase business work flow
• Developed an affiliates program that provided aggressive marketing programs and generous commissions
• Initiated system design and analysis with business development team
• Performed systems development, integration, and support activities, as well as, maintenance and enhancements of existing site
• Successfully changed and recalculated multiple priorities with excellent analytical, written, and oral communication skills

Corporate Webmaster

• Effectively managed internet/intranet for Fortune 200 Company by setting standards, advising department heads, and overseeing all intranet sites on day-to-day web operations
• Supervised technical architecture and development of web sites
• Architected web-based, role and skill based workflow system for managing editing projects, payroll, and editor network
• Developed applications in Visual Basic, DreamWeaver Ultradev, FrontPage 2000
• Interfaced with SQL Server/Sybase and SMTP Mail Server
• Produced intranet/internet Web applications using ASP, JavaScript, HTML/DHTML and Flash
• Created and conducted FrontPage 2000 and Intranet/Internet standards user training classes
• Developed electronic forms and applications for Shamrock Federal Credit Union utilizing Java applets which interacted with client side databases, web enabled PDF forms, and Silverstream

Webmaster / Administrator

• Developed CGIs for dynamic content generation, database interaction, gathered statistics/user information and basic form processing for the UT Departments
• Analyzed and maintained site/user statistics
• Utilized extensive CGI Perl scripting in UNIX environment
• System Administration and Web Authoring in HTML, JavaScript, CGI, Perl scripts and HTML on NT and Unix/Solaris environments
• Initiated Web enabled Intramural Calendar which resulted in reduced costs
• Designed photo gallery for multiple intramural sports
• Established rapport with department heads by working closely with them to define and implement the technical and creative infrastructure Internet applications