James Finn

Certified ScrumMaster ®

June 2024 - June 2026

Certified ScrumMaster - ScrumMaster

Adobe Marketo Engage Business Practitioner Expert

September 2024 - September 2026

Adobe Marketo Engage - Business Practitioner Expert

Adobe Experience Manager Business Practitioner Professional

2024 - 2026

Adobe Experience Manager - Business Practitioner Professional

Adobe Real-Time CDP Business Practitioner Professional

2022 - 2024

Adobe RTCDP - Business Practitioner Professional

Adobe Real-Time CDP Technical Practitioner

2022 - 2024

Adobe RTCDP - AD7-E601 Adobe Real-time CDP Technical Practitioner

Marketo Certified Expert (MCE)

2016 - 2017

Marketo - Marketing Automation

Bachelor of Science in Computer Science

1997 - 2000

The University of Texas at San Antonio (UTSA) , San Antonio, TX

B.S. Computer Science

Adobe Marketo Engage Customer Success Architect

April 14, 2025 - February 24, 2026

Adobe, Inc. Austin, TX

• Works with customers at varying stages of solution maturity to solve targeted customer issues identified by the Solution Customer Sucess Manager (CSM).
• Effectively assess a customer’s technical challenges, devise optimal solutions, and present them to the customer.
• Proactively maintain the highest level of technical expertise by staying current with new Marketo releases and functionality.
• Recognized expert in Marketo Engage and Marketo Measure.
• Leverage hands-on technical and product skills, as well as digital marketing business acumen, to solve customers’ technical obstacles.
• Builds trusted advisor relationships with our customers, CSMs, and product teams.
• Leads multiple customer engagements simultaneously.
• Takes leadership during project discovery and delivery, while collaborating with the CSM.
• Fosters teamwork among CSAs and cross functional teams.
• Participates within the Adobe technical community to develop and share best practices and processes.

Senior Solutions Architect - Senior Manager

Oct 4, 2021 - May 8, 2024

Cognizant - Houston, Texas

• Technical Expertise: Designed, developed, and implemented scalable and efficient architectural solutions for complex business requirements across diverse platforms and technologies.
• Systems Integration: Integrated various enterprise systems and third-party applications to create seamless data flow and improve operational efficiency.
• Cloud Architecture: Architected and deployed cloud-based solutions using AWS, Azure, or Google Cloud, optimizing performance, scalability, and cost-effectiveness.
• Collaboration: Worked closely with cross-functional teams, including developers, engineers, and project managers, to deliver high-quality solutions that align with business goals.
• Technical Leadership: Guided and mentored junior team members, fostering a collaborative and innovative environment to drive success in projects.
• Project Management: Led projects from conception to completion, ensuring adherence to timelines, budgets, and quality standards.
• Documentation and Best Practices: Developed comprehensive documentation and architectural blueprints for systems, adhering to industry best practices and company policies.
• Problem Solving: Analyzed complex technical challenges and proposed innovative solutions to improve system performance and user experience.
• Security and Compliance: Ensured solutions met security and regulatory compliance standards, safeguarding data and systems against potential threats.
• Stakeholder Engagement: Communicated technical concepts and architectural plans effectively to non-technical stakeholders to gain buy-in and drive successful project execution.
• Adobe Digital Marketing Consultant (Solution Partner). Adobe Experience Platform (AEP), Adobe Marketo Engage, Adobe Campaign Classic (ACC), Adobe Campaign Standard (ACS), Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), Adobe Real-Time Customer Data Platform (RTCDP). Adobe Real-time CDP Technical Practitioner, Adobe Real-time CDP Business Practitioner Professional.

Selected Relevant Project Experience

U.S. Bank - Digital Marketing Support [October 2022 - March 2024]
Digital Marketing Technology Business Analyst - Pivotal role in developing next-generation digital marketing capabilities. Defined business requirements for highest-priority user experiences and customer journeys in collaboration with the marketing and product strategy leaders while helping guide delivery of each solution by marketing, analytics, and IT teams. Understanding digital funnels and customer experiences and viewed as the team’s go-to expert for holistic system design and data flows.

Built and continually improved relationships with marketing and product leads to understand their objectives. Translated the needs of the business into solution approaches. Documented essential requirements for customer journeys, experiences, and marketing campaigns. Raised teammates’ consciousness of requirements to assure unified understanding of the mission and how to execute it. Work with digital marketing product owners, scrum master, and teammates to reflect solution requirements in clearly written epics, features, and stories that populate the team’s backlog. Tracked progress of team through the delivery process and assure traceability of all deliverables back to the goals and objectives of the business. Collaborated with technical architects, software engineers, and business owners to develop effective QA and user acceptance test plans and optimize outcomes. Analyzed new ideas and changes from the business and delivery teams to assure successful change management and align the needs of bank teams, the bank as a brand, and its customers.

Backed by the business' largest ever martech investment, U.S. Bank's Digital Transformation Team adopted Adobe Experience Manager, Adobe Journey Optimizer, Adobe Real-Time CDP, and Adobe Target to modernize its digital marketing strategies, increasing booked accounts across its retail products by 300%.

U.S. Bank - Unica to Campaign Migration [March 2022 - July 2022]
Principle Architect - Technology Architect role in adobe campaign experienced in the process of communicating functional requirements to development teams, translating campaign objectives and goals into an executable campaign, and the ability to build and maintain strong productive partnerships with business stakeholders and IT shared services teams. Designed test plan quality control processes for the adobe campaign and related systems. Consulted and made recommendations regarding technical implementations with configuration and migrations.

Grundfos - Partner Relationship Management Portal - .NET [January 2022 - March 2022]
Senior Project Manager - Analyzed business requirements and mapped them to technical flows while implementing digital marketing automation with data modeling, integrations, and marketing tool customization. Created marketing automations, end-to-end customer journeys, and campaigns across channels such as email, direct mail, SMS, and mobile push. Performed administrator functions including business unit setup, user management, and account configurations. Developed and maintained responsive layout templates, personalized email templates, and triggered emails using media queries. Established data models using lists, groups, and data extensions, managing opt-in/opt-out processes and custom user preferences on landing pages. Ensured compliance with email regulations like CAN-SPAM and integrated with CRM platforms and web analytics tools. Demonstrated excellent communication skills and adaptability in a multi-vendor environment used globally.

AbbVie - IT Transformation Program - Marketo [December 2021 - January 2022]
Technical Leadership and vision, Scrum Master using Agile, JIRA, and Confluence. Visionary leader bridging the gap between business goals and technical execution ensuring a robust, scalable, and aligned with strategic objectives of the organization. Understanding of regulatory compliances in GPRC, PII, PCI, and PHI. Collaborated with multiple stakeholders to influence the design and scalability of the platform architecture. Established feedback loops for development teams and end-users to continuously improve software architecture. Adobe Experience Platform, Adobe Real-Time CDP, Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Marketo Engage, and Adobe Target.

MBG Solutions Global - Adobe Marketo Engage - Marketo [October 2021 - February 2022]
Adobe Marketo Engage configuration and integration, SPF and DKIM configuration, GLP syntax, Marketo 2.0 Modular Email Templates, Email 2.0 syntax, Web Forms 2.0 and Webhooks, REST API. Built, executed, and delivered custom landing pages and email templates rebranding of Marketo instances. Identified, created, and developed customer segmentation strategies and ongoing communications plans targeted towards key segments. Researched into inquiries and requests regarding audience size and customer profile. Reviewed technical specs and ensure completeness in support of campaigns. Led discussions and collaborated with respective teams in producing realistic and scalable strategy to implement marketing and personalization initiatives.

Digitial Marketing System Specialist

2014 - 2021

Grundfos Brookshire, Texas

• Marketing automation with Marketo.
• Expert at Integration with CRM, Web Services, Webhooks, and Munchkin. Database management expert.
• Developered Lead Reporting Tool that integrates with Marketo for Sales Channels to disposition sales leads.
• Custom .NET Applications using SQL Server relationship database and object oriented techniques to solve complicated business problems.
• Custom responsive templates for landing pages and emails.
• Expert at SEO, AdWords, Marketing Activities, Design Studio, Lead Database, and Analytics.
• Nurturing leads through the funnel scoring and moving them into MQL and SQL status.
• Driving revenue and helping sales reach their goals.
• Lead region's web project management, hitting all deadlines and improving efficiency while maintaining the highest quality standards.
• Consolidate and improve existing sites and tools across the region.
• Deploy digital marketing tools and processes.
• Develop and manage technical aspects of key marketing systems (marketing automation, integration to CRM, data services, and lead management processes across those systems).
• Establish and maintain scalable processes that ensure best practices are met.
• Monitor and maintain data quality within the web tools and marketing database.
• Create and maintain metrics and reports on web sites and tools, as well as digital marketing to track effectiveness and business impact.
• Analyze web, marketing and sales data to develop insights and make recommendations on areas for optimization.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers.
• Collaborate with marketing teammates, Information Solutions, Information Technology, senior management, and other project stakeholders.

System Specialist

2011 - 2014

Grundfos Brookshire, Texas

• The Systems Specialist is the responsible specialist for software system solutions including system architecture.
• The Systems Specialist handles application solutions on specialist level within a given area (i.e. algorithms, special calculations or given business solutions) to ensure that chosen platforms and systems meets business requirements as well as internal IS requirements.

Senior Software Architect

2010 - 2011

Grundfos Brookshire, Texas

• Responsible for flexibility, scalability, feasibility, reusability, and security into a structured solution that meets technical and business requirements.
• Information Solutions Americas
• Web Development - C#, ASP.NET, JavaScript, HTML, XML, AJAX, OOP, CSS, Flash, ActionScript, C, C++, Java, SQL, SQLServer, Stored Procedures.
• Intranet Development - Quality Assurance Dashboard, Engineering Log, Test Lab Scheduler, KPI's, Quality, Work Instructions, Web Witness.
• Project Manager of Express Suite.
• Comprehensive database management and migration from Oracle to SQL. Extenstive knowledge of SQL Server Databases.
• NAMREG Historical Data - Historical ERP Information for the North America Region.
• www.grundfos.com/us - North America website.
• www.ThinkingBuildings.com - Commerical Buildings Services.
• www.GrundfosExpressSuite.com (grundfos.portal.intelliquip.com/) - Express Suite - Selector, Configurator, Quote Manager, Order Manager. (SCPQ).
• ICON SME - Subject Matter Expert for ICON, Global Configurator.
• Blackberry Development.
• Knowledge Engineering.

Information Technology Manager

2006 - 2011

Grundfos Brookshire, Texas

• Perform all supervisory responsibilities associated with the IT department including employee related issues. Enforce company policies and procedures as a member of management for all employees. Establish and maintain effective professional working relationships with co-workers, and every level of management. Provides for training and career development to direct reports.
• Lead operational and strategic planning, including fostering innovation, planning projects, and organizing and negotiating the allocation of internal and external resources.
• Develop annual budgets and monitors the actual spend to ensure cost containment. Forecast costs, equipment and personnel needs for projects and programs.
• Maintain technical expertise over Infrastructure (Servers, Networking, AD, Virtualization, SANS, etc).
• Continuous improvement of IT processes and procedures to streamline operations reduce costs and improve the end users productivity & experience.
• Maintained an overview of all IT projects and associated tracking systems, including a functional helpdesk system.
• Responsible for reviewing, analyzing and implementing custom application systems including coding, testing, debugging and deploying using Microsoft technologies.

Senior Web Application Developer / Webmaster

Nov 2001 - Feb 2006

Sulzer Pumps Brookshire, Texas

• Maintain and support N-tier web applications based upon .NET, ASP.NET, C#, COM, ASP, HTML/CSS, VB6, IIS, SQL Server 2000, Oracle, and JavaScript technology.
• Skilled in leading and managing projects and small teams in a Web based development environment to deliver results, decisive and proactive, able to assess situations and take action, adept at managing and resolving problems and optimizing business processes.
• System and Database administrator for corporate Internet and Intranet Web servers. Ensured design and development incorporate reliability, security (patches & Updates, Virus Monitoring), serviceability, usability, server configuration, maintenance and monitoring, server performance tuning and capacity planning, and backup and recovery of servers
• Support the on-going development and integration of current web sites and applications to support business initiatives including integration with Oracle ERP, CRM applications, online hydralic selection software, and product configuration.
• Under minimal direction, perform the tasks associated with developing and maintaining Internet and Intranet web sites and multiple web applications.
• Work in collaboration with marketing departments to create and modify web pages and post them on Internet and Intranet Web servers. Communicate with a variety of users who want content published in web format either to the Internet or the Intranet.
• Converted files between various formats including, but not limited to, word processing, spreadsheet, Adobe PDF, Real Audio and Video, CSV, HTML.
• Develop advanced new initiatives, with an emphasis on e-commerce in Web Publishing, HTML, VB script, WSH scripting, Active Server Pages/ASP.NET/C#, ActiveX/Active Directory, Java Script, and MS SQL Server
• "Web-enable" access to information residing in databases on servers with read-only and read/write capability. Capable of maintaining web site content in flat file and database form. Organized layout for more intuitive navigation

Independent Internet Consultant

Jun 2001 - Nov 2001

San Antonio, Texas Area

• Developed e-commerce directory listing web application using SQL Server 2000/ASP and Flash handling all facets of the merchant account.
• Initiated system design and analysis with business and telemarketing teams.
• Consultations on business model and strategy.

Senior Web Programmer

Jun 2000 - Jun 2001

eSiteAvenue.com / Piedmont Technologies Inc., San Antonio, TX

• Extensive experience in HTML development, Flash, JavaScript, PhotoShop, Fireworks, DNS, TCP/IP, SSL, Digital Certificates, ASP, and SQL Server 2000 using an N-tiered approach in an NT environment.
• Designed all facets of web applications including, but not limited to, development, designing, testing, updating and implementing.
• Successfully formulated project management tasks.
• Continuous troubleshooting within Internet/Intranet programs and HTML errors.
• Identified new strategic opportunities to streamline and increase business work flow.
• Developed an affiliates program that provided aggressive marketing programs and generous commissions.
• Initiated system design and analysis with business development team.
• Performed systems development, integration, and support activities, as well as, maintenance and enhancements of existing site.
• Successfully changed and recalculated multiple priorities with excellent analytical, written, and oral communication skills.

Webmaster

Jun 1999 - Jun 2000

Valero Energy Corporation Ultramar Diamond Shamrock, San Antonio, TX

• Effectively managed intranet for Fortune 200 Company by setting standards, advising department heads, and overseeing all intranet sites on day-to-day web operations.
• Supervised technical architecture and development of web site.
• Architected web-based, role and skill based workflow system for managing editing projects, payroll, and editor network.
• Developed applications in DreamWeaver Ultradev, FrontPage 2000.
• Interfaced with SQL Server/Sybase and SMTP Mail Server.
• Produced intranet/internet Web applications using ASP, JavaScript, HTML/DHTML and Flash.
• Created and conducted FrontPage 2000 and Intranet/Internet standards user training classes.
• Developed electronic forms and applications for Shamrock Federal Credit Union utilizing Java applets which interacted with client side databases, web enabled PDF forms, and Silverstream.

Webmaster / Administrator

Sept 1998 - Jun 1999

The University of Texas San Antonio, TX

• Developed CGIs for dynamic content generation, database interaction, gathered statistics/user information and basic form processing for the UT Departments.
• Analyzed and maintained site/user statistics.
• Utilized extensive CGI Perl scripting in UNIX environment.
• System Administration and Web Authoring in HTML, JavaScript, CGI, Perl scripts and HTML on NT and Unix/Solaris environments.
• Initiated Web enabled Intramural Calendar which resulted in reduced costs.
• Designed photo gallery for multiple intramural sports.
• Established rapport with department heads by working closely with them to define and implement the technical and creative infrastructure Internet applications.